The legacy

One made-up word, earned slowly

Nobody names themselves Dlonem on purpose. It took a random name generator, a decade as a potato, and one rebrand to get here. Watch the moon fill in.

2008 – 2010 · ROBLOX

Carlman622

Every online life starts with a first username you can't explain. Mine was Carlman622, on Roblox — the account is still out there, frozen in a striped hoodie and a Roblox cap it's been wearing since January 2010. No deeper meaning behind the name has ever been recovered.

The dream project back then: building an authentic Hunger Games map. This was before Discord, before Skype was a given — so my cousin Randy and I would fire up Roblox and call each other on our families' landlines, staying on for hours while we played. Unlimited phone plans were not yet a thing that existed in our houses.

Randy's mom eventually opened a phone bill with hours upon hours of our calls itemized on it. The Hunger Games map was never finished. The bill, reportedly, was legendary.

2009 – 2011 · WRATH OF THE LICH KING

Noaha the Warlock

Middle school, World of Warcraft. A warlock named Noaha carried me through the Lich King era — including a proud stretch of joining Icecrown Citadel raids I had absolutely no business being in. I'd get kicked for having no idea what I was doing, queue back up, and try again. I never made it past the second boss. Damn, I would try.

~2010 · THE GENERATOR

A death knight needs a name

Sixth grade, going on seventh. It was time to roll a death knight, and I couldn't think of a name — so I hit WoW's random name generator over and over, never quite liking any of it. Then I took one result, removed a couple letters, swapped another, and landed on a word that didn't exist anywhere: Dlonem. I named the character and moved on. The word waited sixteen years for its real job.

2011 – 2017 · STEAM

The Mr.Potato years

On Steam I became Mr.Potato — and to basically everyone who knew me, just Potato. (One guy insisted on "Tater." There's always one.) Old friends from that era still call me Potato today, which is exactly how you know it stuck.

Right up to the rebrand, my profile picture wasn't even a potato — for a while it was a turtle in a baseball cap. I didn't have my own thing going yet. That was the point of everything that came next.

A turtle wearing a blue baseball cap in the rain — the old profile picture
the pre-brand aesthetic, preserved
MAY 2016 · DISCORD

The Game Center

Right as Discord was taking off, I founded The Game Center — my first real community project. Game nights, meme channels, seasonal server icons for every holiday, giveaways, years of running jokes. It even had its own website. Ten years later, the server still exists — and so do all forty-something versions of that controller icon.

The Game Center's old Discord banner with the TGC controller logo
TGC, est. may 2016
LATE 2019 · THE REBRAND

The word comes back

A potato is hard to build a brand on. Looking for a name that was actually mine, I remembered the death knight. Dlonem was unique, unclaimed everywhere, and already had history. The YouTube channel launched under it in 2019, and the letter D started showing up in profile pictures — first in a ghostly Danny Phantom style, later sharpened into the crescent-and-scythe mark it is now.

The 2019 Dlonem profile picture — a stylized D in a circle
the danny phantom era, july 2019
JULY 1, 2026 · NOW

Dlonem LLC

Today the word covers a YouTube channel, three Discord communities, a Crusader Kings III mod with thousands of subscribers, and a small studio shipping privacy-friendly mobile apps — officially incorporated as Dlonem LLC on July 1, 2026. Sixteen years from name generator to legal entity. Full moon. Still building.

From the archives

The mark, wherever it lands

The Dlonem crescent mark over a beach scene
The Dlonem crescent mark over a chill sunset
The Dlonem crescent mark over misty mountains
The Dlonem crescent mark over a vivid sunset
Keep exploring

The word in action